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Prudential Financial

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</style><div role="note" class="hatnote navigation-not-searchable">This article is about the American company. For the unrelated British company, see <a href="Prudential_plc" title="Prudential plc">Prudential plc</a>. For other uses, see <a href="Prudential_(disambiguation)" class="mw-redirect mw-disambig" title="Prudential (disambiguation)">Prudential (disambiguation)</a>.</div>

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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Prudential Financial, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><div class="infobox-caption"><a href="Prudential_Plaza" class="mw-redirect" title="Prudential Plaza">Prudential Plaza</a>, the headquarters of Prudential Financial in <a href="Newark%2C_New_Jersey" title="Newark, New Jersey">Newark, New Jersey</a>.</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Trade_name" title="Trade name">Trade name</a></div></th><td class="infobox-data">The Prudential Insurance Company of America</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="Public_company" title="Public company">Public</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">

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</style><div class="plainlist"><ul><li><a href="New_York_Stock_Exchange" title="New York Stock Exchange">NYSE</a>: <a rel="nofollow" class="external text" href="https://www.nyse.com/quote/XNYS:PRU">PRU</a></li><li><a href="S%26P_500" title="S&P 500">S&P 500</a> component</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="Financial_services" title="Financial services">Financial services</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1875 (1875) in <a href="Newark%2C_New_Jersey" title="Newark, New Jersey">Newark, New Jersey</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="John_F._Dryden" title="John F. Dryden">John F. Dryden</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="Prudential_Plaza" class="mw-redirect" title="Prudential Plaza">Prudential Plaza</a>, <div class="ib-company-locality locality"><a href="Newark%2C_New_Jersey" title="Newark, New Jersey">Newark, New Jersey</a></div>, <div class="ib-company-country country-name">U.S.</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Andy Sullivan (Chief Executive Officer)</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><div class="plainlist"><ul><li><a href="Insurance" title="Insurance">Insurance</a></li><li><a href="Mortgage_loan" class="mw-redirect" title="Mortgage loan">Mortgage loans</a></li><li><a href="Investment_management" title="Investment management">Investment management</a></li><li><a href="Asset_management" title="Asset management">Asset management</a></li><li><a href="Wealth_management" title="Wealth management">Wealth management</a></li><li><a href="Pension" title="Pension">Pensions</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"> US$70.41 billion (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"> US$3.209 billion (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"> US$2.727 billion (2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="Assets_under_management" title="Assets under management">AUM</a></th><td class="infobox-data"> US$1.512 trillion (2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="Asset" title="Asset">Total assets</a></th><td class="infobox-data"> US$735.6 billion (2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="Equity_(finance)" title="Equity (finance)">Total equity</a></th><td class="infobox-data"> US$27.87 billion (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">38,196 (2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data">Prudential Group</td></tr><tr><th scope="row" class="infobox-label"><a href="Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><a href="PGIM" title="PGIM">PGIM</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://prudential.com">prudential.com</a></td></tr><tr><td colspan="2" class="infobox-below">Footnotes / references <a href="#cite_note-AR-1">[1]</a></td></tr></tbody></table>

Prudential Financial, Inc. is an American <a href="Financial_services" title="Financial services">financial services</a> company whose subsidiaries provide <a href="Insurance" title="Insurance">insurance</a>, <a href="Retirement_planning" title="Retirement planning">retirement planning</a>, <a href="Investment_management" title="Investment management">investment management</a>, and other products and services to both <a href="Investor#Retail_investor" title="Investor">retail</a> and <a href="Institutional_customers" title="Institutional customers">institutional customers</a> throughout the <a href="United_States" title="United States">United States</a> and in over 40 other countries. In 2019, Prudential was the largest insurance provider in the United States with $815.1 billion in total assets. The company is included in the <a href="Fortune_Global_500" title="Fortune Global 500">Fortune Global 500</a> and <a href="Fortune_500" title="Fortune 500">Fortune 500</a> rankings.

The use of Prudential's symbol, <a href="The_Rock_of_Gibraltar" class="mw-redirect" title="The Rock of Gibraltar">the Rock of Gibraltar</a>, began after an advertising agent passed <a href="Snake_Hill" title="Snake Hill">Laurel Hill</a>, a volcanic neck, in <a href="Secaucus%2C_New_Jersey" title="Secaucus, New Jersey">Secaucus, New Jersey</a>, on a train in the 1890s.<a href="#cite_note-2">[2]</a> The related slogans "Get a Piece of the Rock" and "Strength of Gibraltar" are also still quite widely associated with Prudential,<a href="#cite_note-3">[3]</a> though current advertising uses neither of these. Through the years, the symbol went through various versions, but in 1989, a simplified pictogram symbol of the Rock of Gibraltar was adopted and has been used ever since. The logotype was updated with a proprietary font in 1996. The font, Prudential Roman, was designed by <a href="Doyald_Young" title="Doyald Young">Doyald Young</a> and John March,<a href="#cite_note-4">[4]</a> based on the <a href="Century_Schoolbook" class="mw-redirect" title="Century Schoolbook">Century</a> font family.<a href="#cite_note-5">[5]</a>

In fact, in <a href="Jacksonville%2C_Florida" title="Jacksonville, Florida">Jacksonville</a> a two-ton piece of the Rock of Gibraltar was presented to the city and placed in the lobby of the <a href="Eight_Forty_One" title="Eight Forty One">Prudential Insurance Building</a> in 1955 <a rel="nofollow" class="external autonumber" href="https://www.atlasobscura.com/places/prudential-buildings-rock-of-gilbraltar">[1]</a>

<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

Started in <a href="Newark%2C_New_Jersey" title="Newark, New Jersey">Newark, New Jersey</a>, in 1875, Prudential was originally called The Widows and Orphans Friendly Society, then the Prudential Friendly Society. It was founded by <a href="John_F._Dryden" title="John F. Dryden">John F. Dryden</a>, who later became a U.S. Senator. In the beginning, the company sold only one product, burial insurance. Dryden was the president of Prudential until 1912. He was succeeded by his son <a href="Forrest_F._Dryden" title="Forrest F. Dryden">Forrest F. Dryden</a>, who was the president until 1922.<a href="#cite_note-6">[6]</a>

A history of The Prudential Insurance Company of America up to about 1975 is the topic of the book Three Cents A Week, referring to the premium paid by early policyholders.

At the turn of the 20th century, Prudential and other large insurers reaped the bulk of their profits from industrial life insurance, or insurance sold by solicitors house-to-house in poor urban areas.<a href="#cite_note-7">[7]</a> For their insurance, industrial workers paid double what others paid for ordinary life insurance, and due to high lapse rates, as few as 1 in 12 policies reached maturity.<a href="#cite_note-8">[8]</a> Prominent lawyer and future <a href="U.S._Supreme_Court" class="mw-redirect" title="U.S. Supreme Court">U.S. Supreme Court</a> Justice <a href="Louis_Brandeis" title="Louis Brandeis">Louis Brandeis</a> helped pass a 1907 Massachusetts law to protect workers by allowing savings banks to sell life insurance at lower rates.<a href="#cite_note-9">[9]</a>

In 1954, Prudential, along with <a href="Equitable_Holdings" title="Equitable Holdings">Equitable Holdings</a>, declared a policy stating they would not insure mortgages to white families in racially integrated neighborhoods.<a href="#cite_note-10">[10]</a> This came in the wake of <a href="Blockbusting" title="Blockbusting">blockbusting</a> in East Palo Alto after a white family sold their home to a Black family. This decision facilitated <a href="White_flight" title="White flight">white flight</a> and realignment of East Palo Alto's demographics. Their policy was according to the position of U.S. government agencies like the <a href="Federal_Housing_Administration" title="Federal Housing Administration">Federal Housing Administration</a> and the <a href="United_States_Department_of_Veterans_Affairs" title="United States Department of Veterans Affairs">Veteran's Administration</a> who not only refused insured mortgages to Black families, but white families in predominantly Black communities.

Prudential has evolved from a <a href="Mutual_insurance" title="Mutual insurance">mutual insurance</a> company (owned by its policyholders) to a <a href="Joint_stock_company" class="mw-redirect" title="Joint stock company">joint stock company</a> (as it was prior to 1915<a href="#cite_note-11">[11]</a>). It is now traded on the <a href="New_York_Stock_Exchange" title="New York Stock Exchange">New York Stock Exchange</a> under the symbol PRU. The Prudential Stock was issued and started trading on the <a href="New_York_Stock_Exchange" title="New York Stock Exchange">New York Stock Exchange</a> on December 13, 2001.

On August 1, 2004, the <a href="United_States_Department_of_Homeland_Security" title="United States Department of Homeland Security">U.S. Department of Homeland Security</a> announced the discovery of terrorist threats against the <a href="Prudential_Headquarters" title="Prudential Headquarters">Prudential Headquarters</a> in Newark, New Jersey, prompting large-scale security measures that included concrete barriers outside the premises and internal <a href="X-ray" title="X-ray">X-ray</a> machines.<a href="#cite_note-12">[12]</a> In the same year, a joint venture was formed between Prudential and <a href="China_Everbright_Limited" title="China Everbright Limited">China Everbright Limited</a>.<a href="#cite_note-13">[13]</a>

On November 28, 2007, the Prudential <a href="Board_of_directors" title="Board of directors">board of directors</a> elected a new CEO, <a href="John_R._Strangfeld" class="mw-redirect" title="John R. Strangfeld">John R. Strangfeld</a>, to replace retiring <a href="Arthur_F._Ryan" title="Arthur F. Ryan">Arthur F. Ryan</a>.<a href="#cite_note-14">[14]</a>

<div class="mw-heading mw-heading2"><h2 id="Acquisitions_and_divestitures">Acquisitions and divestitures</h2></div>

In 1981, the company acquired <a href="Bache_%26_Co." title="Bache & Co.">Bache & Co.</a>, a <a href="Brokerage_firm" class="mw-redirect" title="Brokerage firm">stock brokerage</a> service that operated as a wholly owned subsidiary until 2003, when Wachovia and Prudential combined their retail brokerage operations into <a href="Wachovia_Securities" title="Wachovia Securities">Wachovia Securities</a>, with Prudential a minority stake holder.<a href="#cite_note-15">[15]</a><a href="#cite_note-16">[16]</a> In 1999, Prudential sold its healthcare division, Prudential HealthCare, to <a href="Aetna" title="Aetna">Aetna</a> for $1 billion.

On May 1, 2003, Prudential formalized the acquisition of <a href="Skandia" title="Skandia">American Skandia</a>, the largest distributor of variable annuities through independent financial professionals in the United States. The CEO of American Skandia, <a href="Wade_Dokken_(author)" class="mw-redirect" title="Wade Dokken (author)">Wade Dokken</a>, partnered with <a href="Goldman_Sachs" title="Goldman Sachs">Goldman Sachs</a> and sold the division to Prudential for $1.2 billion.<a href="#cite_note-17">[17]</a> The combination of American Skandia variable annuities and Prudential fixed annuities was part of Prudential's strategy to acquire complementary businesses that help meet retirement goals.

In April 2004, the company acquired the retirement business of <a href="CIGNA_Corporation" class="mw-redirect" title="CIGNA Corporation">CIGNA Corporation</a>. In late 2009, Prudential sold its minority stake in Wachovia Securities Financial Holdings LLC to Wells Fargo & Co.<a href="#cite_note-18">[18]</a> In 2011, Prudential sold Prudential Bache Commodities, LLC to Jefferies.

In February 2011, the company acquired AIG Edison and AIG Star both in Japan from <a href="American_International_Group" title="American International Group">American International Group</a>, Inc (AIG) for a total of $4.8 billion.<a href="#cite_note-19">[19]</a> This acquisition bolstered Prudential's operations in Asia while giving cash to AIG to pay back the federal government from its bailout in 2008.

In January 2013, the company acquired the individual life insurance business from <a href="The_Hartford" title="The Hartford">The Hartford</a> for $615 million in cash. The acquisition includes 700,000 in force life insurance policies with a face amount of approximately $135 billion. This move by Prudential brought over additional life insurance revenue.<a href="#cite_note-20">[20]</a>

In September 2019, the company agreed to acquire online startup Assurance IQ Inc. for $2.35 billion.<a href="#cite_note-21">[21]</a> Assurance has underperformed financial expectations, and industry commentators believe Prudential paid too much for the acquisition.<a href="#cite_note-22">[22]</a>

In February 2025, Prudential has considerations for listing its Indian joint venture, ICICI Prudential Asset Management. They would be potentially divesting part of its 49% stake and returning proceeds to the shareholders. This move has boosted Prudential’s shares by over 8%, while ICICI Bank which is holding 51%, reaffirmed its commitment to retaining a majority stake.<a href="#cite_note-23">[23]</a>

<div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Investor_fraud">Investor fraud</h3></div>

During the 1980s and 1990s, <a href="Prudential_Securities_Incorporated" class="mw-redirect" title="Prudential Securities Incorporated">Prudential Securities Incorporated</a> (PSI), formerly a division of Prudential Financial, was investigated by the <a href="U.S._Securities_and_Exchange_Commission" class="mw-redirect" title="U.S. Securities and Exchange Commission">Securities and Exchange Commission (SEC)</a> for suspected fraud.<a href="#cite_note-sec1993-24">[24]</a> During the investigation, it was found that PSI had defrauded investors of close to $8 billion, the largest fraud found by the SEC in US history to that point.<a href="#cite_note-Time-25">[25]</a> The SEC charged that Prudential allowed rogue executives to cheat customers on a large scale and blithely ignored a 1986 SEC order to overhaul its internal enforcement of securities laws.<a href="#cite_note-latimes-26">[26]</a> In all, some 400,000 individual investors lost money on the deals.<a href="#cite_note-Time-25">[25]</a>

In 1993, Prudential Financial eventually settled with investors for $330 million.<a href="#cite_note-latimes-26">[26]</a> Prudential said it would repay customers across the U.S. who lost money on the company's limited partnerships in the 1980s. In addition, the firm was required to pay another $41 million in fines.<a href="#cite_note-Time-25">[25]</a> The settlement also resolved investigations of the firm by the National Association of Securities Dealers and 49 states, including California, where 52,000 investors lost money in Prudential limited partnerships.<a href="#cite_note-Time-25">[25]</a><a href="#cite_note-latimes-26">[26]</a> Further investigation was conducted by the SEC into the executives of the company to determine the extent of the fraud.<a href="#cite_note-27">[27]</a>

<div class="mw-heading mw-heading3"><h3 id="Class_action_lawsuit_over_sales_practices">Class action lawsuit over sales practices</h3></div>

In 1997, Prudential settled a <a href="Class_action" title="Class action">class action</a> lawsuit by millions of its customers who had been sold unnecessary life insurance by Prudential agents over a 13-year period ending in 1995. The settlement called for Prudential to repay an estimated $2 billion to customers through direct refunds and enhancements to existing policies. The settlement had been the subject of extensive negotiations involving not only Prudential and its customers, but also insurance regulators in 30 states. Prudential had agreed in early 1997 to pay a fine of $35 million to settle state allegations of deceptive sales practices. Prudential acknowledged that for more than a decade its agents had improperly persuaded customers to cash in old policies and purchase new ones so that the agents could generate additional sales commissions.<a href="#cite_note-28">[28]</a>

<div class="mw-heading mw-heading3"><h3 id="US_military_life_insurance_lawsuit">US military life insurance lawsuit</h3></div>

In 2010, various media outlets noted allegations that the Prudential Life Insurance Company was manipulating the payout of <a href="Servicemembers'_Group_Life_Insurance" title="Servicemembers' Group Life Insurance">life insurance benefits due to the families of American soldiers</a> in order to gain extra profits. The company provided life insurance to people in the armed forces under a government contract. Rather than paying the full amount due to the families at once, the company would instead deposit the funds into a Prudential corporate account. These accounts are referred to as 'retained asset accounts' and are essentially an I.O.U. from the company to the payee (in many cases a fallen service members' family). While Prudential was making profits of up to 4.2% in its general account in early 2010, they paid out 0.5% interest in these non-FDIC insured "Alliance" accounts.<a href="#cite_note-Pays-29">[29]</a><a href="#cite_note-30">[30]</a> In some cases, when families requested to be sent a full payout in the form of a check, the family was sent a checkbook, rather than the amount due.<a href="#cite_note-Pays-29">[29]</a>

It is not clear if the practice was in violation of law or the contract. In August 2010, the company was sued by a number ohf the bereaved families.<a href="#cite_note-31">[31]</a> The company's response included an open letter to the military community in which it addressed what it characterized as "misinformation" about the nature of the accounts.<a href="#cite_note-Military-32">[32]</a><a href="#cite_note-33">[33]</a> <a href="Army_Times_Publishing_Company" class="mw-redirect" title="Army Times Publishing Company">Military Times</a> noted that prior lawsuits against insurance companies pertaining to the use of retained asset accounts have been dismissed in federal courts without action.<a href="#cite_note-Military-32">[32]</a>

<div class="mw-heading mw-heading2"><h2 id="Ratings,_awards_and_The_Prudential_Foundation">Ratings, awards and The Prudential Foundation</h2></div>

Prudential has received a 100% rating on the <a href="Corporate_Equality_Index" title="Corporate Equality Index">Corporate Equality Index</a> released by the <a href="Human_Rights_Campaign" title="Human Rights Campaign">Human Rights Campaign</a> every year since 2003, the second year of the report. In addition, the company is in the "Hall of Fame" of Working Mothers magazine among other companies that have made their "100 Best Companies for Working Mothers" list for 15 or more years.<a href="#cite_note-34">[34]</a> It is still achieving that list, as of 2013.<a href="#cite_note-35">[35]</a> According to Business Week's The Best Places to Launch a Career 2008, Prudential Insurance was ranked #59 out of 119 companies on the list.<a href="#cite_note-36">[36]</a> In 2007, The Prudential Foundation provided over $450,000 in Prudential CARES Volunteer Grants to 444 nonprofit organizations worldwide. The Prudential CARES Volunteer Grants Program recognizes individual and team volunteers based on a minimum of 40 hours of volunteer service per individual. Grants range from $250 to $5,000 for each award winner's charitable organization.<a href="#cite_note-37">[37]</a> Prudential ranked #69 on the 2017 <a href="Forbes" title="Forbes">Forbes</a> World’s Biggest Public Companies list, calling out their $45.6 billion market value.<a href="#cite_note-38">[38]</a> Prudential ranked No. 52 in the 2018 <a href="Fortune_500" title="Fortune 500">Fortune 500</a> list of the largest United States corporations by total revenue.<a href="#cite_note-39">[39]</a> As of 2019, Prudential is the largest insurance provider in the United States with $815.1 billion in total assets.<a href="#cite_note-40">[40]</a>

See also the article on the <a href="Prudential_Spirit_of_Community_Award" title="Prudential Spirit of Community Award">Prudential Spirit of Community Award</a>.

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<ul><li><a href="List_of_United_States_insurance_companies" title="List of United States insurance companies">List of United States insurance companies</a></li>

<li><a href="Prudential_plc" title="Prudential plc">Prudential plc</a>—an unrelated <a href="United_Kingdom" title="United Kingdom">United Kingdom</a>-based company.

<ul><li><a href="Jackson_National_Life" title="Jackson National Life">Jackson National Life</a>, the U.S. subsidiary of Prudential plc from 1986 to 2021</li></ul></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/1137774/000113777425000044/pru-20241231.htm">"Prudential Financial, Inc. 2024 Annual Report (Form 10-K)"</a>. U.S. Securities and Exchange Commission. February 13, 2025.</cite>

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<li id="cite_note-2"><a href="#cite_ref-2">^</a> <cite id="CITEREFQuinn,_John_R.1997" class="citation book cs1">Quinn, John R. (1997). <a rel="nofollow" class="external text" href="https://archive.org/details/fieldsofsungrass0000quin">Fields of Sun and Grass</a>. New Brunswick, New Jersey: Rutgers University Press. p. <a rel="nofollow" class="external text" href="https://archive.org/details/fieldsofsungrass0000quin/page/271">271</a>. <q>prudential.</q></cite>

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<li id="cite_note-3"><a href="#cite_ref-3">^</a> <a rel="nofollow" class="external text" href="http://www.prudential.com/view/page/public/9384">America's Most Valuable Rock Collection</a> Prudential Insurance.

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<li id="cite_note-4"><a href="#cite_ref-4">^</a> <cite id="CITEREFYoung1999" class="citation book cs1">Young, Doyald (1999). Fonts and Logos. Sherman Oaks, California: Delphi Press. pp. 257–287. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>0-9673316-09</bdi>.</cite>

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<li id="cite_note-5"><a href="#cite_ref-5">^</a> <cite id="CITEREFDoyald_Young" class="citation web cs1">Doyald Young. <a rel="nofollow" class="external text" href="http://www.lynda.com/tutorial/62371">"Tutorials | Doyald Young Logotype Designer"</a>. Lynda.com. Retrieved 2012-01-19.</cite>

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<li id="cite_note-6"><a href="#cite_ref-6">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.fundinguniverse.com/company-histories/The-Prudential-Insurance-Company-of-America-Company-History.html">"The Prudential Insurance Company of America - Company History"</a>. Fundinguniverse.com. Retrieved 2012-01-19.</cite>

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<li id="cite_note-7"><a href="#cite_ref-7">^</a> Mason, A (1946). Brandeis: A Free Man's Life. p. 153

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<li id="cite_note-8"><a href="#cite_ref-8">^</a> Ibid., p. 156

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<li id="cite_note-9"><a href="#cite_ref-9">^</a> Ibid. p. 171

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<li id="cite_note-10"><a href="#cite_ref-10">^</a> <cite id="CITEREFRothstein2018" class="citation book cs1">Rothstein, Richard (2018). The color of law: a forgotten history of how our government segregated America (First published as a Liveright paperback 2018 ed.). New York London: Liveright Publishing Corporation, a division of W.W. Norton & Company. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-1-63149-453-6</bdi>.</cite>

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<li id="cite_note-11"><a href="#cite_ref-11">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://archive.org/stream/independen79v80newy#page/426/mode/1up">"The Prudential"</a>. The Independent. Dec 14, 1914. Retrieved July 24, 2012.</cite>

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<li id="cite_note-12"><a href="#cite_ref-12">^</a> <cite id="CITEREFGeorgeCave2004" class="citation news cs1">George, Jason; Cave, Damien (August 3, 2004). <a rel="nofollow" class="external text" href="https://query.nytimes.com/gst/fullpage.html?res=9906E2D7163CF930A3575BC0A9629C8B63">"A Surprise at Prudential: It's a Terror Target"</a>. <a href="The_New_York_Times" title="The New York Times">The New York Times</a>. Retrieved April 9, 2010.</cite>

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<li id="cite_note-13"><a href="#cite_ref-13">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.chinadaily.com.cn/business/2011-01/14/content_11854802.htm">"Fosun and Prudential hunt together"</a>. January 14, 2011. Retrieved Jun 24, 2013.</cite>

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<li id="cite_note-14"><a href="#cite_ref-14">^</a> <a rel="nofollow" class="external text" href="https://www.reuters.com/article/sppage012-n28644746-oisbn-idUSN2864474620071129">Prudential Names Strangfeld as CEO and Chairman</a> Reuters. 29 November 2007.

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<li id="cite_note-15"><a href="#cite_ref-15">^</a> <cite id="CITEREFBoyd2007" class="citation news cs1">Boyd, Roddy (April 30, 2007). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20121020194907/http://www.nypost.com/p/news/business/item_apJkksEpvQRdNsed1jbxoK;jsessionid=79E97F5CB3FCEEC15528F33B01CD80F7">"Global 'Bache' for Pru"</a>. New York Post. Archived from <a rel="nofollow" class="external text" href="http://www.nypost.com/p/news/business/item_apJkksEpvQRdNsed1jbxoK;jsessionid=79E97F5CB3FCEEC15528F33B01CD80F7">the original</a> on 2012-10-20. Retrieved October 20, 2010.</cite>

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<li id="cite_note-16"><a href="#cite_ref-16">^</a> <cite id="CITEREFTerry2003" class="citation news cs1">Terry, Juliet A. (July 18, 2003). <a rel="nofollow" class="external text" href="http://www.allbusiness.com/company-activities-management/company-structures-ownership/11439391-1.html">"Prudential, Wachovia Complete Corporate Merger"</a>. The State Journal. Retrieved October 20, 2010.</cite>

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<li id="cite_note-17"><a href="#cite_ref-17">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://wade-dokken.com/biography/">"Wade Dokken: Bibliography"</a>. Retrieved 25 February 2011.</cite>

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<li id="cite_note-18"><a href="#cite_ref-18">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.bizjournals.com/atlanta/stories/2009/12/28/daily35.html">"Prudential completes sale of Wachovia brokerage stake"</a>. Atlanta Business Chronicle. December 31, 2009. Retrieved October 20, 2010.</cite>

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<li id="cite_note-19"><a href="#cite_ref-19">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.investor.prudential.com/phoenix.zhtml?c=129695&p=irol-newsArticle&ID=1522113">"Prudential Financial, Inc. - Investor Relations - News Release"</a>. www.investor.prudential.com. Retrieved 2016-04-12.</cite>

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<li id="cite_note-20"><a href="#cite_ref-20">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://insurancenewsnet.com/oarticle/Prudential-Completes-Acquisition-Of-Hartfords-Individual-Life-Business-a-369796">"Prudential Completes Acquisition Of Hartford's Individual Life Business"</a>. InsuranceNewsNet. Retrieved 2016-04-12.</cite>

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<li id="cite_note-21"><a href="#cite_ref-21">^</a> <cite id="CITEREFScism2019" class="citation news cs1">Scism, Leslie (5 September 2019). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/prudential-to-pay-2-35-billion-for-online-startup-assurance-iq-11567676700">"Prudential to Pay $2.35 Billion for Online Startup Assurance IQ"</a>. Wall Street Journal. Retrieved 2019-09-05.</cite>

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<li id="cite_note-22"><a href="#cite_ref-22">^</a> <cite id="CITEREFScism2022" class="citation news cs1">Scism, Leslie (29 April 2022). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/how-prudentials-big-tech-bet-went-sour-11651202762?mod=hp_lead_pos10">"How Prudential's Big Tech Bet Went Sour"</a>. Wall Street Journal. Retrieved 29 April 2022.</cite>

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<li id="cite_note-23"><a href="#cite_ref-23">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/markets/deals/uks-prudential-mulls-listing-indias-icici-prudential-asset-management-2025-02-12/">"British insurer Prudential considers listing Indian asset management joint venture"</a>. February 14, 2025.</cite>

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<li id="cite_note-sec1993-24"><a href="#cite_ref-sec1993_24-0">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110721032215/http://www.404.gov/news/digest/1993/dig102193.pdf">"SEC News Digest, 10-21-1993"</a> (PDF). Archived from <a rel="nofollow" class="external text" href="http://www.404.gov/news/digest/1993/dig102193.pdf">the original</a> (PDF) on 21 July 2011. Retrieved 2010-07-09.</cite>

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<li id="cite_note-Time-25">^ <a href="#cite_ref-Time_25-0">a</a> <a href="#cite_ref-Time_25-1">b</a> <a href="#cite_ref-Time_25-2">c</a> <a href="#cite_ref-Time_25-3">d</a> <cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20121104050522/http://www.time.com/time/magazine/article/0,9171,979495,00.html?iid=chix-sphere">"Socking the Rock"</a>. Time. November 1, 1993. Archived from <a rel="nofollow" class="external text" href="http://www.time.com/time/magazine/article/0,9171,979495,00.html?iid=chix-sphere">the original</a> on November 4, 2012. Retrieved April 9, 2010.</cite>

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<li id="cite_note-latimes-26">^ <a href="#cite_ref-latimes_26-0">a</a> <a href="#cite_ref-latimes_26-1">b</a> <a href="#cite_ref-latimes_26-2">c</a> <cite id="CITEREFPaltrow,_Scot1993" class="citation web cs1">Paltrow, Scot (22 October 1993). <a rel="nofollow" class="external text" href="https://www.latimes.com/archives/la-xpm-1993-10-22-fi-48551-story.html">"Prudential to Pay at Least $371 Million in Fraud Settlement : Securities: In agreeing to the accord, CEO says the brokerage 'fully recognizes the valid claims of investors.'"</a>. Los Angeles Times. Retrieved 20 July 2016.</cite>

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<li id="cite_note-27"><a href="#cite_ref-27">^</a> <cite id="CITEREFEichenwald1993" class="citation news cs1">Eichenwald, Kurt (October 29, 1993). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1993/10/29/business/prudential-may-face-civil-suits.html">"Prudential May Face Civil Suits"</a>. <a href="The_New_York_Times" title="The New York Times">The New York Times</a>. Retrieved April 9, 2010.</cite>

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<li id="cite_note-Pays-29">^ <a href="#cite_ref-Pays_29-0">a</a> <a href="#cite_ref-Pays_29-1">b</a> <cite id="CITEREFEvans2010" class="citation news cs1">Evans, David (3 October 2010). <a rel="nofollow" class="external text" href="https://www.washingtonpost.com/wp-dyn/content/article/2010/10/02/AR2010100200530.html">"U.S. pays as Prudential invests troop death benefits"</a>. <a href="The_Washington_Post" title="The Washington Post">The Washington Post</a>. Bloomberg News. Retrieved 14 October 2010.</cite>

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<li id="cite_note-30"><a href="#cite_ref-30">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20101016011724/http://news.prudential.com/article_display.cfm?article_id=5767">"Retained asset accounts: Prudential sets the record straight"</a>. Prudential. 27 August 2010. Archived from <a rel="nofollow" class="external text" href="http://news.prudential.com/article_display.cfm?article_id=5767">the original</a> on 16 October 2010. Retrieved 14 October 2010.</cite>

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<li id="cite_note-Military-32">^ <a href="#cite_ref-Military_32-0">a</a> <a href="#cite_ref-Military_32-1">b</a> <cite id="CITEREFJowers2010" class="citation news cs1">Jowers, Karen (24 September 2010). <a rel="nofollow" class="external text" href="http://www.militarytimes.com/news/2010/09/military-prudential-SGLI-letter-092410w/">"Prudential letter responds to SGLI controversy"</a>. Retrieved 14 October 2010.</cite>

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<li id="cite_note-37"><a href="#cite_ref-37">^</a> <cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="http://www.prudential.com/view/page/public/12315">"2010 Prudential CARES Volunteer Grants Program Overview"</a> (Press release). Prudential. Retrieved 26 October 2010.</cite>

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<li id="cite_note-38"><a href="#cite_ref-38">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.forbes.com/companies/prudential-financial/">"Prudential Financial on the Forbes Global 2000 List"</a>. Forbes. Retrieved 2017-08-10.</cite>

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<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

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</style><div id="Major_insurance_and_reinsurance_companies293" style="font-size:114%;margin:0 4em">Major <a href="Insurance" title="Insurance">insurance</a> and <a href="Reinsurance" title="Reinsurance">reinsurance</a> companies</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left;">Insurance</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left;background-color: #eee;"><a href="Americas" title="Americas">Americas</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Aflac" title="Aflac">Aflac</a></li>

<li><a href="Allstate" title="Allstate">Allstate</a></li>

<li><a href="Ambac" title="Ambac">Ambac</a></li>

<li><a href="American_Family_Insurance" title="American Family Insurance">American Family Insurance</a></li>

<li><a href="American_International_Group" title="American International Group">American International Group</a></li>

<li><a href="Berkshire_Hathaway" title="Berkshire Hathaway">Berkshire Hathaway</a></li>

<li><a href="Chubb_(company)" class="mw-redirect" title="Chubb (company)">Chubb</a></li>

<li><a href="Cigna" class="mw-redirect" title="Cigna">Cigna</a></li>

<li><a href="CNA_Financial" title="CNA Financial">CNA Financial</a></li>

<li><a href="CUNA_Mutual_Group" class="mw-redirect" title="CUNA Mutual Group">CUNA Mutual Group</a></li>

<li><a href="Farmers_Insurance_Group" title="Farmers Insurance Group">Farmers</a></li>

<li><a href="FM_Global" title="FM Global">FM Global</a></li>

<li><a href="GEICO" title="GEICO">GEICO</a></li>

<li><a href="The_Hartford" title="The Hartford">The Hartford</a></li>

<li><a href="Humana" title="Humana">Humana</a></li>

<li><a href="Liberty_Mutual" title="Liberty Mutual">Liberty Mutual</a></li>

<li><a href="Markel_Corporation" class="mw-redirect" title="Markel Corporation">Markel Corporation</a></li>

<li><a href="Manulife" title="Manulife">Manulife</a></li>

<li><a href="MassMutual" title="MassMutual">MassMutual</a></li>

<li><a href="MetLife" title="MetLife">MetLife</a></li>

<li><a href="Mutual_of_America" title="Mutual of America">Mutual of America</a></li>

<li><a href="Mutual_of_Omaha" title="Mutual of Omaha">Mutual of Omaha</a></li>

<li><a href="National_Life_Group" title="National Life Group">National Life Group</a></li>

<li><a href="Nationwide_Mutual_Insurance_Company" title="Nationwide Mutual Insurance Company">Nationwide Mutual Insurance Company</a></li>

<li><a href="New_York_Life_Insurance_Company" title="New York Life Insurance Company">New York Life Insurance Company</a></li>

<li><a href="Northwestern_Mutual" title="Northwestern Mutual">Northwestern Mutual</a></li>

<li><a href="Ohio_National_Life_Insurance_Company" title="Ohio National Life Insurance Company">Ohio National Life Insurance Company</a></li>

<li><a href="Pacific_Life" title="Pacific Life">Pacific Life</a></li>

<li><a href="Progressive_Corporation" title="Progressive Corporation">Progressive Corporation</a></li>

<li><a href="State_Farm" title="State Farm">State Farm</a></li>

<li><a href="Sun_Life_Financial" title="Sun Life Financial">Sun Life Financial</a></li>

<li><a href="The_Travelers_Companies" title="The Travelers Companies">Travelers</a></li>

<li><a href="UnitedHealth_Group" title="UnitedHealth Group">UnitedHealth Group</a></li>

<li><a href="Western_%26_Southern_Financial_Group" title="Western & Southern Financial Group">Western & Southern Financial Group</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left;background-color: #eee;"><a href="Europe%2C_the_Middle_East_and_Africa" title="Europe, the Middle East and Africa">EMEA</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Aegon_N.V." class="mw-redirect" title="Aegon N.V.">Aegon N.V.</a></li>

<li><a href="Ageas" title="Ageas">Ageas</a></li>

<li><a href="Allianz" title="Allianz">Allianz</a></li>

<li><a href="Assicurazioni_Generali" title="Assicurazioni Generali">Assicurazioni Generali</a></li>

<li><a href="Aviva" title="Aviva">Aviva</a></li>

<li><a href="B%C3%A2loise" title="Bâloise">Bâloise</a></li>

<li><a href="CNP_Assurances" title="CNP Assurances">CNP Assurances</a></li>

<li><a href="Folksam" title="Folksam">Folksam</a></li>

<li><a href="Groupama" title="Groupama">Groupama</a></li>

<li><a href="L%C3%A4hiTapiola" title="LähiTapiola">LähiTapiola</a></li>

<li><a href="Mapfre" title="Mapfre">Mapfre</a></li>

<li><a href="Mutua_Madrile%C3%B1a" title="Mutua Madrileña">Mutua Madrileña</a></li>

<li><a href="NN_Group" title="NN Group">NN Group</a></li>

<li><a href="Old_Mutual" title="Old Mutual">Old Mutual</a></li>

<li><a href="Phoenix_Group" title="Phoenix Group">Phoenix Group</a></li>

<li><a href="Prudential_plc" title="Prudential plc">Prudential plc</a></li>

<li><a href="Royal_London_Group" title="Royal London Group">Royal London Group</a></li>

<li><a href="RSA_Insurance_Group" title="RSA Insurance Group">RSA Insurance Group</a></li>

<li><a href="Sampo_Group" title="Sampo Group">Sampo Group</a></li>

<li><a href="Storebrand" title="Storebrand">Storebrand</a></li>

<li><a href="Swiss_Life" title="Swiss Life">Swiss Life</a></li>

<li><a href="Varma_Mutual_Pension_Insurance_Company" title="Varma Mutual Pension Insurance Company">Varma Mutual Pension Insurance Company</a></li>

<li><a href="Zurich_Insurance_Group" title="Zurich Insurance Group">Zurich Insurance Group</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left;background-color: #eee;"><a href="Asia%E2%80%93Pacific" class="mw-redirect" title="Asia–Pacific">APAC</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="AIA_Group" title="AIA Group">AIA Group</a></li>

<li><a href="China_Life_Insurance_Company" title="China Life Insurance Company">China Life Insurance Company</a></li>

<li><a href="China_Pacific_Insurance_Company" title="China Pacific Insurance Company">China Pacific Insurance Company</a></li>

<li><a href="Great_Eastern_Life" title="Great Eastern Life">Great Eastern Life</a></li>

<li><a href="Kyobo_Life_Insurance" title="Kyobo Life Insurance">Kyobo Life Insurance</a></li>

<li><a href="Life_Insurance_Corporation" title="Life Insurance Corporation">Life Insurance Corporation</a></li>

<li><a href="Meiji_Yasuda_Life" title="Meiji Yasuda Life">Meiji Yasuda Life</a></li>

<li><a href="MS%26AD_Insurance_Group" title="MS&AD Insurance Group">MS&AD Insurance Group</a></li>

<li><a href="Nippon_Life" title="Nippon Life">Nippon Life</a></li>

<li><a href="Income_Insurance" title="Income Insurance">Income Insurance</a></li>

<li><a href="Ping_An_Insurance" title="Ping An Insurance">Ping An Insurance</a></li>

<li><a href="QBE_Insurance" title="QBE Insurance">QBE Insurance</a></li>

<li><a href="Singlife" title="Singlife">Singlife</a></li>

<li><a href="SOMPO_Holdings" title="SOMPO Holdings">SOMPO Holdings</a></li>

<li><a href="Sumitomo_Life" title="Sumitomo Life">Sumitomo Life</a></li>

<li><a href="T%26D_Holdings" title="T&D Holdings">T&D Holdings</a></li>

<li><a href="Taikang_Life_Insurance" title="Taikang Life Insurance">Taikang Life Insurance</a></li>

<li><a href="Tokio_Marine" title="Tokio Marine">Tokio Marine</a></li></ul>

</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;text-align: left;">Reinsurance</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Arch_Capital_Group" title="Arch Capital Group">Arch Capital Group</a></li>

<li><a href="China_Re" title="China Re">China Re</a></li>

<li><a href="Everest_Group" title="Everest Group">Everest Group</a></li>

<li><a href="General_Insurance_Corporation_of_India" title="General Insurance Corporation of India">General Insurance Corporation of India</a></li>

<li><a href="Hannover_Re" title="Hannover Re">Hannover Re</a></li>

<li><a href="Instituto_de_Resseguros_do_Brasil" title="Instituto de Resseguros do Brasil">Instituto de Resseguros do Brasil</a></li>

<li><a href="Korean_Re" title="Korean Re">Korean Re</a></li>

<li><a href="Lloyd's_of_London" title="Lloyd's of London">Lloyd's of London</a></li>

<li><a href="Munich_Re" title="Munich Re">Munich Re</a></li>

<li><a href="Reinsurance_Group_of_America" title="Reinsurance Group of America">Reinsurance Group of America</a></li>

<li><a href="RenaissanceRe" title="RenaissanceRe">RenaissanceRe</a></li>

<li><a href="Swiss_Re" title="Swiss Re">Swiss Re</a></li>

<li><a href="TransRe" title="TransRe">TransRe</a></li></ul>

</div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Methodology: <a href="Sovereign_Wealth_Fund_Institute" title="Sovereign Wealth Fund Institute">SWFI</a> ranking by Total Assets

<a href="List_of_largest_insurance_companies" title="List of largest insurance companies">List of largest insurance companies</a></div></td></tr></tbody></table></div>

<div class="navbox-styles"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q2114414#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata580" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q2114414#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata580" style="font-size:114%;margin:0 4em">Authority control databases </div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><a rel="nofollow" class="external text" href="https://isni.org/isni/0000000122159096">ISNI</a></li><li><a rel="nofollow" class="external text" href="https://viaf.org/viaf/125270492">VIAF</a></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/no2003088399">United States</a></li></ul></div></td></tr></tbody></table></div></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-07-14" href="https://en.wikipedia.org/wiki/?title=Prudential_Financial&oldid=1300519216">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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